Stories 2025.11.18

Legacy in Motion

Some brands are not built overnight. They grow slowly, shaped by designers, craftsmen, entrepreneurs, and generations of people who believe in creating things that last. At NOD, we partner with companies whose identities are inseparable from their origins, and whose true strength lies in their willingness to evolve with intention, curiosity, and courage.

Behind every transformation is leadership with a growth mindset. People who dare to make bold decisions, revisit assumptions, challenge old habits, and build again when needed. People who carry both the heritage and the ambition. People who stay resilient even when the path forward demands patience and conviction. Across our group, each brand follows its own path, yet all share the same foundation: clarity of design, respect for craft, and a culture of continuous development – in their products, their businesses, and their teams.

String Furniture is a global design icon since 1949, still driven by a leadership philosophy of precision and restraint. The String System remains relevant because every extension is made with intention. It demonstrates how timeless design grows when bold choices are balanced with respect for the original idea.

The unmistakable swing of a Grythyttan chair is woven into Swedish cultural memory. The brand continues to evolve thanks to people who protect the craft while pushing distribution, product development, and collaboration into new territory, always with humility and long-term courage.

At the same time in Kinna, a century of weaving and tufting expertise meets a team unafraid to rethink how a heritage brand can meet the future. By listening closely to architects, designers, and clients, Kasthall is rebuilding with clarity – combining craft with a leadership mindset rooted in resilience and progress.

The foundry in Byarum casts recycled aluminium into forms that define public spaces. It is a brand built on patience, skill, and a commitment to longevity,  supported by people who believe in circularity long before it became a global topic. Here, leadership means protecting tradition while exploring new ways for the brand to grow.

These companies differ in material, expression, and story. But they are united by a belief in people-first growth: the idea that design, craft, and culture flourish when leaders lead with integrity, courage, and resilience. At NOD, our role is to strengthen the structures around them, which are operations, digitalization, financial clarity, go-to-market capabilities etc., so teams can focus on what drives true long-term value: creativity, craftsmanship, and meaningful relationships with customers.

And we are always looking for more brands, and more leaders, who share this mindset. Companies with strong identities, deep roots, ambitious teams, and the desire to grow without losing what makes them special. Because legacy isn’t something you inherit. It’s something you build, with courage, conviction, and people who believe in the journey ahead.